{"id":41776,"date":"2025-11-26T19:25:54","date_gmt":"2025-11-26T19:25:54","guid":{"rendered":"https:\/\/ppnewsline.in\/?p=41776"},"modified":"2025-11-26T19:25:54","modified_gmt":"2025-11-26T19:25:54","slug":"jk-film-policy-promoted-at-iifi-goa","status":"publish","type":"post","link":"https:\/\/ppnewsline.in\/?p=41776","title":{"rendered":"J&K Film policy\u00a0\u00a0promoted at IIFI Goa"},"content":{"rendered":"

Kashmir has historically been a favorite destination for the film industry, particularly in the 1960s and 1970s, due to its picturesque landscapes and cost-effectiveness. Iconic films were shot there, and its use has seen a resurgence in recent years, with newer films and series being produced in the valley.\u00a0 However, 1960s and 1970s\u00a0<\/strong>was a golden era for filmmaking in Kashmir, with hit movies filmed there. The success of these films increased Kashmir’s popularity as a shooting location.\u00a0\u00a0Unfortunatley, political instability led to a decline in film shoots during the 1990s.\u00a0In recent years, there has been a significant effort to bring the film industry back to Kashmir.\u00a0More recent movies such as\u00a0Jab Tak Hain Jaan<\/a><\/em>,\u00a0Yeh Jawaani Hai Deewani<\/a><\/em>,\u00a0Rockstar<\/a><\/em>,\u00a0Haider<\/a><\/em>, and\u00a0Bajrangi Bhaijaan<\/a><\/em>\u00a0have been filmed in the region.\u00a0The government is actively promoting film tourism and has identified new shooting locations to attract productions.\u00a0In this connection, the Department of Information and Public Relations\u00a0\u00a0has\u00a0\u00a0promoted Jammu and Kashmir Film policy\u00a0\u00a0\u00a0in 56th International Film Festival of India (IFFI) 2025 held at Goa. During the festival, a grand J&K Pavillion was established in WAVES Film Bazaar\u00a0 to promote J&K Film Policy, laid red carpet for the aspiring filmmakers to shoot in picturesque Jammu and Kashmir. J&K government\u00a0\u00a0has given assignement to\u00a0\u00a0promote the J&K Film Policy to its Commissioner Secretary\u00a0 Information, M Raju; Director Information, Nitish Rajora; Joint Director Information (Hqrs), Dr. Zahoor Ahmad; Joint Director Information Jammu\u00a0 Deepak Dubey; Nodal Officer, J&K Film Policy\u00a0 Maheer Thakur and Cultural Officer Kashmir, Burhan Hussain at the grand film festival Goa. The DIPR\u00a0\u00a0has promoted the J&K Film Policy 2024 during the festival, with main purpose of promoting Jammu & Kashmir as premier film shooting destination in the country and across the globe. The New Film Policy 2024 aims to promote large-scale Bollywood and international shoots in Kashmir. DIPR also promote Art, Culture, Cuisines as well as famed tourist destinations of Jammu and Kashmir during the festival.\u00a0\u00a0More than 500 visitors interacted with the officers of DIPR at J&K Pavillion of WAVES Film Bazaar and enquired about various aspects of film shootings in J&K.\u00a0\u00a0Many ot them\u00a0\u00a0their showed willingness for visiting J&K for film shootings.\u00a0 The J&K team also interacted with the filmmakers and\u00a0 gave a presentation on J&K Film Policy 2024, to promote Film Tourism in Jammu and Kashmir during the knowledge series session on the sidelines of IFFI 2025,. J&K Film Policy 2024 is\u00a0\u00a0being promoted\u00a0\u00a0to make Kashmir as\u00a0\u00a0one again a prime shooting destination. Pertinent to mention under the J&K Film Policy, 2024, Film Permissions are being given through online single window portal. The J&K Government provides 5-10% subsidy for Films, 10-15% subsidy for Documentary\/Web-Series and Extra Incentives for Films\/Documentaries\/Web-Series which promote Jammu and Kashmir or are of patriotic theme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kashmir has historically been a favorite destination for the film industry, particularly in the 1960s and 1970s, due to its picturesque landscapes and cost-effectiveness. Iconic films were shot there, and its use has seen a resurgence in recent years, with newer films and series being produced in the valley.\u00a0 However, 1960s and 1970s\u00a0was a golden […]<\/p>\n","protected":false},"author":1,"featured_media":40301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-41776","post","type-post","status-publish","format-standard","has-post-thumbnail","category-edit-opinion"],"yoast_head":"\nJ&K Film policy\u00a0\u00a0promoted at IIFI Goa - PP Newsline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ppnewsline.in\/?p=41776\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J&K Film policy\u00a0\u00a0promoted at IIFI Goa - PP Newsline\" \/>\n<meta property=\"og:description\" content=\"Kashmir has historically been a favorite destination for the film industry, particularly in the 1960s and 1970s, due to its picturesque landscapes and cost-effectiveness. 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